Social media marketing is the practice of using social media platforms and websites to promote a product or service. It helps businesses to increase brand awareness, build engaged communities, sell products and services, measure brand sentiment, provide social customer service, and advertise to target audiences. It also allows businesses to track the performance and adjust their larger marketing strategies accordingly12

To create a social media marketing strategy, you need to define your goals, learn about your audience, know your competition, do a social media audit, set up accounts and improve profiles, find inspiration, create a social media content calendar, create compelling content, and track performance and make adjustments13

If you want to learn more about social media marketing, you can follow some of the blogs and resources that I have found for you3 They offer tips, insights, and best practices from experts in the field. I hope this helps you to understand what social media marketing is and how to do it effectively.